As a  salesperson, think about all the investments you've made for your tech stack.Dozens of tools. Hundreds of dollars. Every single month.

Call it savvy, or justifying the spend  - but a lot of your sales reps time get sucked into this black hole of toggling between tools, overshadowing the big picture. The purpose of these tools - help sales teams build meaningful relationships with prospects.

But if you want to be successful, as a seller, you need to evolve.

You need to shift focus from playing around with tools to driving authentic engagement with your prospects.

But how can you achieve this losing without losing efficiency along the way?

Sales Engagement is the answer.

This post covers why sales engagement is critical to your sales strategy and what should you look for when it comes to investing in an efficient sales engagement platform.