A unified customer view (UCV) helps fill-in missed opportunities to offer excellent customer service and decrease confusion, missed information, and frustration between customers and your customer service, marketing and other teams.

What is a unified customer view?

A UCV, often called ‘single customer view’ or SCV, is a way to rid your business of data silos and keep aggregated, holistic information about your customers in a single place.

A unified customer view will help you:

• Store all important information for each individual customer in a single place.
• Reconcile data for each customer.
• Have quick and easy access to past customer interactions.
• Have a holistic, multi-device view of each customer’s interactions and attributes.
• Keep your entire team updated on the customer journey.

That all sounds pretty good, right?

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