UX writing is all about choosing the right words to clarify everything that leads to consumer’s action and interaction with a product. In a crowded digital landscape, words like “click here” or “sign-up” are no longer enough. This is where proper UX writing comes in. A well-made UX copy serves as a “guiding voice” to lead the users to participate and interact with the product, to get them to experience the product in an enticing way, and to familiarize them with the brand’s personality.

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