Various studies have estimated the average consumer sees anywhere from 3,000 to 20,000 marketing messages each day.

Of course, most of these go unnoticed. One possible reason? People are increasingly tuning out inauthentic and blatant marketing attempts.

For this reason, we’ve seen a recent rise in what’s known as ‘transparency marketing.’

Though transparency and authenticity have always been virtues extolled by thought leaders, certain blogs, companies and movements have given greater exposure to transparency in marketing and how it can work as a growth strategy (not just on an ethical level).