Looking for markets with low competition doesn’t make sense – if only a chosen few can make money there, then why bother? Looking for a holy Graal type of nitche that you’ll win over is pointless because having competitors can only benefit you.

The thing is that it’s nerve-wracking to watch your competitors’ wonderful ads and marketing campaigns when you’re not doing much of that and focusing on delivering quality results.

That’s awesome – and it might mean that you don’t need to increase your marketing budget to sell more. You just need to learn to highlight the specific benefits customers will get from working with you.

Don’t be the same as your competitors – stand out by finding and promoting your company’s strenghts. Based on messages from a few of the hundreds of cold email campaigns we’ve ran, I’ll show you how to convince potential clients about your advantages over the competition.