Your LTV Math is Wrong

Added by NikkiElizDemere 9 years ago in
SaaS Metrics

There has been a lot of good stuff written over the years on the topic of calculating customer lifetime value (LTV). Thus, it amazes me how many times I discover faulty thinking when I talk to entrepreneurs regarding their LTV math.

One portfolio company executive confessed to me last week that he knows he is doing it wrong but he just didn't have the time to research the best way to do the LTV calculation. Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs...

Discussion

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NEW 10 months ago

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It's surprising how often entrepreneurs miscalculate customer lifetime value (LTV) despite the wealth of information available. Faulty LTV math can mislead investors and distort business strategies. It's crucial to invest the time to get this calculation right. This post highlights common mistakes and emphasizes the importance of accurate LTV calculations for informed decision-making. Make a Difference: Join HEB Survey!

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NEW 7 months ago

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